The Robert Cameron Law Cycling Series is one of the most popular racing events on the BC cycling racing Calendar and is established with the support of Hosting BC, Cycling BC, Tourism Victoria, and the City of Victoria.
The events will be held annually in the Summer of each year with the aim of achieving the following goals:
Create awareness of the event nationally and internationally
To attract as many world class competitors (National and International) to the event.
To promote tourism in Victoria and outlying regions.
Highlight and promote Victoria as a major cycling destination
Increase cycling awareness in general community
Promote Cycling as a healthy and enjoyable sport for pleasure and competition
For sponsors, the Robert Cameron Law Cycling Series Prix presents an opportunity to be involved in the community, promote a healthy lifestyle, support cancer research and awareness, and invest in tomorrow’s Olympians.
With over 500 participants and 3000+ spectators, the event is well poised to provide exposure and recognition to business supporters and key sponsors.
With more than $100,000 in media ad placements (Newspaper, TV, and Radio), website, posters and promotional articles and coverage, sponsors receive extensive marketing value.